Case Study

Customer-centric approach transforms direct insurance services

Customer-centric approach transforms direct insurance services

Customer-centric approach transforms direct insurance services

Sompo Direct Insurance Inc transformed its direct insurance services by adopting a customer‑centric approach focused on integrated data and real‑time insight. The company aimed to evolve into a leading direct insurer by improving service quality and unifying customer information previously spread across multiple systems. To achieve this, Sompo implemented Salesforce Financial Services Cloud as its core CRM, supported by a proprietary customer data platform built on AWS. Additional tools for data integration, cleansing, and aggregation ensured accurate, real‑time customer views. Designed and supported by DXC teams, the solution enabled a centralized customer contact portal, improved data accessibility, and strengthened Sompo’s ability to deliver responsive, personalized insurance services.

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