Essity Australasia, a leading health and hygiene manufacturer in Australia, transformed its customer experience by addressing inefficiencies caused by manual processes, poor data capture, and limited digitization. These challenges reduced workforce productivity and made it difficult for customers to access information. Essity implemented a clear digitization strategy supported by core cloud-based applications, including SAP Sales and Service software to standardize processes and deliver a consistent, unified customer experience. By leveraging data through real-time dashboards, the company gained better visibility into customer experience metrics. The transformation resulted in significant improvements in sales forecasting accuracy and enabled Essity to better measure, manage, and continuou

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