Dentsu X harnessed Taboola to deliver high-quality, converting traffic for Stoloto, Russia's largest lottery distributor. Taboola's software generated high-volume engagement, boosting conversions and enabling KPI shifts to optimize further. Results included 420% CPA decrease, 50% CPC reduction, 8x session duration increase, and 8 times ROI uplift versus other sources. As Head of Digital Media Lubov Germanova shared, "We were initially very happy... Taboola was responsible for that uplift as well. We then doubled down on conversions... and have successfully decreased the acquisition cost for a lottery signup." Taboola's targeting and optimization slashed costs while scaling performance dramatically.

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