Digital Athlete Drives 12% Lower CPA Than Target with Taboola’s Maximize Conversions
Digital Athlete Drives 12% Lower CPA Than Target with Taboola’s Maximize Conversions
4 PagesDigital Athlete, a digital ad agency serving over 1,800 companies with comprehensive marketing support, achieved 12% lower CPA than targets and 27% below competitor averages using Taboola’s Maximize Conversions automated bidding alongside Motion Ads—driving a 348% increase in customer spend. Taboola enabled maximum conversions at reduced costs, boosting overall performance. As Satoru Nagawa, Director, shared: “We were excited to test Taboola’s new Maximize Conversions... delivered conversions at a 12% lower CPA than our target goal, allowing us to increase performance while decreasing costs.”
