Case Study
Driving growth through collaboration and new partner programs
The company supports a vast global ecosystem of more than 20,000 employees, 10,000 certified partners, and a large open‑source community, acting as a central hub to drive innovation and deliver development, training, support, and consulting services. Partner activities are funded through co‑op and market development fund programs that vary by region and partner type. These programs were managed internally using complex, manual spreadsheets, leading to inefficiency, inconsistencies across regions, and significant administrative overhead. As the scale and diversity of partner programs grew, the spreadsheet‑based approach became difficult to sustain, limiting transparency and control. To overcome these challenges, the company sought a global solution to streamline program management, standard
