A Middle East regional consumer goods company focused on sustainability and social responsibility sought to enhance product sales and outlet performance monitoring. Operating across markets such as the UAE and Saudi Arabia, the organization employs over 1,500 people and manages a wide portfolio of daily consumer products. During initial discussions, the client highlighted challenges in analyzing product sales accurately and identifying top- and underperforming outlets. Limited visibility into outlet-level performance led to difficulties in managing oversales, optimizing inventory, and allocating resources effectively. These gaps reduced operational efficiency and constrained the company’s ability to make timely, data-driven decisions across its physical retail network.

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