An Indian pharmaceutical leader founded in 1995 sought to optimize sales performance through a unified data solution across channels. Ranked among the country’s top five pharma companies, the organization employs over 20,000 people, generates close to $1 billion in annual revenue, and operates in more than 35 countries across Pharma, OTC, and FMCG segments. Despite its scale, the company struggled with fragmented sales data spread across B2B, modern trade, and e-commerce channels. The lack of a centralized approach limited visibility into overall sales performance, hindered cross-channel analysis, and constrained accurate reporting, forecasting, and data-driven decision-making.

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