1 Flight Centre Boosts Website Traffic from Email by 388.72% Overview Flight Centre wanted to serve relevant travel offerings to their subscribers based on data like: ? Travel destination ? Buyer personas ? Travel interests ? Purchase history ? Shopping preferences Flight Centre Results Case Study To create a personalised experience for users and increase travel enquiries. Objectives Execution Dynamic content, like header copy, header image, layout, and pricing, was used to provide a personalised experience based on the subscriber’s: Departure point: where users are travelling from Buyer persona: one of five different travel personas (Culture, Adventure, Family, Luxury, Relaxed, or Generic) compiled based on available user preferences and purchase history All Flight Ce

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