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Case Study

From Static to Seamless: How Telkomsel Rewrote the Rules on Engagement at Scale

From Static to Seamless: How Telkomsel Rewrote the Rules on Engagement at Scale

From Static to Seamless: How Telkomsel Rewrote the Rules on Engagement at Scale

Netcore
Pages 10 Pages

Telkomsel, Indonesia’s largest mobile network operator, sought to enhance engagement within its MyTelkomsel app, a key platform used by millions of customers to manage data plans, payments, and lifestyle services. Traditional static audience targeting limited the brand’s ability to deliver relevant experiences at scale. To address this, Telkomsel partnered with Netcore to implement a dynamic engagement strategy powered by personalized nudges and in-app pop-up banners. By leveraging session-aware customer behavior and real-time contextual targeting, the company was able to deliver timely alerts, reminders, and promotional messages that matched individual user needs. This shift from static campaigns to intelligent, behavior-driven engagement improved customer interactions, increased responsi

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