Gaia, a member-supported multimedia network featuring thousands of unique streaming titles, faced significant measurement challenges due to its complex single-page application structure. To ensure accurate data collection across their extensive library, the company partnered with InfoTrust to design a highly customized analytics architecture. By deploying InfoTrust’s specialized software, the network successfully implemented advanced tracking configurations tailored to their static tag pages and unique streaming environment. This technical intervention provided Gaia with the granular visibility needed to understand user engagement and optimize their content delivery. Ultimately, InfoTrust’s solutions empowered the platform to maintain high-fidelity analytics, supporting their mission of en

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