GE Automation and Controls faced challenges managing complex channel sales data due to the lack of a single source of truth within its Salesforce CRM. The organization struggled to accurately calculate sales commissions, establish consistent processes, and gain visibility into sell‑through data from smaller channel partners. By implementing the e2open Channel Data Management application, GE centralized channel data and improved transparency across its partner ecosystem. The solution reduced inventory spending and stock‑out issues, eliminated unnecessary administrative work for sales teams, and significantly increased the speed, accuracy, and level of detail in channel reporting. As part of GE, a global digital industrial leader, these improvements strengthened data‑driven decision‑making a

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