Case Study
Global Brand Management across 21 Markets
Following the acquisition of the Breathe Right brand, Foundation Consumer Healthcare partnered with IQVIA to unify and grow the brand across 21 international markets. IQVIA managed every aspect of the transition, including commercial due diligence, global brand strategy, regulatory compliance, packaging redesign, digital asset creation, distributor management, logistics, and omnichannel execution. The team consolidated multiple trademarks into a single global identity, developed multilingual marketing assets, launched localized websites and social media campaigns, and coordinated distributor transitions across numerous countries. The initiative delivered measurable business outcomes, including management of 119 SKUs across 21 markets, consolidation of six trademarks, execution of 20 distri
