A national U.S. retail membership organization representing 3,000+ independently owned retailers aimed to close a growing digital gap as large competitors advanced in e-commerce and customer intelligence. Many member retailers lacked the infrastructure and resources to run advanced analytics, so Marlabs helped modernize the enterprise data architecture and deliver a centralized, cloud-based analytics platform that supports shared insights while allowing retailer-specific customization and consistent governance. The work progressed through discovery and alignment, architecture and design, implementation and integration, and enablement and adoption with role-based training and change management, using Microsoft Data Fabric and Tableau. Results included a unified analytics platform, faster ti

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