AkzoNobel brought its “Paint the Future” brand refresh to life by using Bynder’s CX for User Communities to centralize and distribute branded content across its global organization. As a leading paints and coatings company operating in more than 150 countries and managing over 100 brands, AkzoNobel needed an efficient way to provide consistent messaging and assets to employees, partners, and stakeholders. Bynder enabled more than 15,000 users with self-service access to approved content, reducing reliance on manual processes and improving brand governance. Automation streamlined content approvals, saving significant time and increasing operational efficiency. The platform also allowed strategic partners, including organizations such as UNESCO and McLaren, to access tailored, on-brand conte

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