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Case Study

How Anveshan Achieved a 13X WhatsApp ROI with Netcore’s AI Propensity Model

How Anveshan Achieved a 13X WhatsApp ROI with Netcore’s AI Propensity Model

How Anveshan Achieved a 13X WhatsApp ROI with Netcore’s AI Propensity Model

Netcore
Pages 11 Pages

Anveshan, a premium direct-to-consumer health and nutrition brand, was already achieving strong results through WhatsApp marketing, but traditional segmentation methods had limited its ability to scale performance further. Seeking to unlock greater efficiency and revenue, the company partnered with Netcore and implemented its AI-powered Propensity Model to identify customers most likely to engage and convert. By replacing broad, manual audience targeting with predictive, data-driven segmentation, Anveshan delivered more relevant campaigns to the right customers at the right time. The AI-led approach significantly improved marketing effectiveness, generating a 94% increase in conversion rates, a 103% rise in revenue per click, and 3.5 times more revenue per message sent. Most notably, Whats

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