Archrival, a marketing agency focused on human-powered marketing, needed stronger social listening and consumer intelligence capabilities to better measure campaign impact and provide data-driven recommendations to clients. Its existing platform limited the agency’s ability to combine qualitative and quantitative research, track meaningful performance indicators, and move beyond superficial metrics. By leveraging Meltwater’s social, consumer, and influencer insights, Archrival gained access to a continuous stream of actionable data that improved understanding of audience behavior, campaign performance, and influencer effectiveness. The platform enabled the agency to make informed strategic adjustments, deliver clearer reporting, and help clients understand how their campaigns resonated wit

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