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Case Study

How Asics improved the customer journey and kept growing their customer base

How Asics improved the customer journey and kept growing their customer base

How Asics improved the customer journey and kept growing their customer base

SaleCycle
Pages 4 Pages

ASICS, founded in 1949 with hundreds of global stores, is renowned for quality footwear and sports equipment, attracting thousands of daily visitors. To counter cart and browse abandonment, optimize the customer journey, and grow its base, ASICS partnered with SaleCycle software. It enabled targeted, segmented email campaigns by age and gender, plus dynamic on-site experiences and abandonment recovery, achieving 42% average email open rates, 51% on-site conversion rates, and 3% sales uplift—re-engaging anonymous visitors, reinforcing brand relevance, and driving sustained customer acquisition and loyalty.

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