Digital Business Lab (DBL), a digital marketing and social media agency, used Meltwater to efficiently manage influencer campaigns and improve targeting for its clients. When French beauty brand Talika sought support in promoting a limited-edition anniversary version of its iconic product in Hong Kong, DBL needed to identify the most relevant local influencers and maximize campaign impact. Using Meltwater’s advanced filtering and performance analytics tools, the agency was able to discover influencers with strong engagement rates and content aligned with the target audience. The platform also helped identify creators producing authentic user-generated content in both Cantonese and English, ensuring greater relevance and local appeal. By streamlining influencer selection, campaign managemen

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