Greater Than One, a healthcare marketing agency with a people-first philosophy, needed deeper insights into the audiences and stakeholders of its clients to deliver more meaningful and effective campaigns. While the agency already had tools for understanding media consumption habits, it sought a richer understanding of the human side of customer behavior and the real-world conversations shaping healthcare decisions. By leveraging Meltwater, Greater Than One gained access to valuable audience intelligence, social listening, and conversation analysis that revealed important nuances beyond traditional data points. These insights helped the agency better understand patient, provider, and stakeholder perspectives, enabling more informed strategies and communications. With a stronger view of aud

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