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Case Study

How LATAM Airlines Leveraged Identity Resolution to Recover $1.4 Million in Revenue

How LATAM Airlines Leveraged Identity Resolution to Recover $1.4 Million in Revenue

How LATAM Airlines Leveraged Identity Resolution to Recover $1.4 Million in Revenue

SaleCycle
Pages 5 Pages

LATAM Airlines, Latin America's leading carrier based in Santiago, Chile, connects passengers across Argentina, Colombia, Brazil, Peru, and beyond while targeting 50% carbon emission reduction by 2030 through next-generation fuel-efficient aircraft. Facing turbulent times with high booking abandonment, LATAM leveraged SaleCycle software's identity resolution to recover $1.4 million in revenue. The platform captured anonymous visitors, enabled personalized multi-channel remarketing with flight-specific incentives, and delivered targeted email/SMS campaigns—slashing abandonment rates, boosting conversion recovery, and transforming lost opportunities into confirmed bookings across their extensive South American network.

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