This case study explores how LuisaViaRoma, a leading global fashion retailer and e-commerce company, managed the complexity of operating a custom-built website with tens of millions of pages across multiple languages and international markets. As the company shifted its search strategy from prioritizing product listing pages (PLPs) to product detail pages (PDPs), the volume of critical pages requiring monitoring and optimization increased significantly. Managing website changes, tracking millions of URLs, and minimizing the impact of technical issues became increasingly challenging. To support continued growth, the company needed greater visibility into site performance, content discoverability, and search optimization across its vast digital ecosystem. By implementing a more scalable appr

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