How MAPFRE has improved customer renewals and increased conversions using Medallia
How MAPFRE has improved customer renewals and increased conversions using Medallia
3 PagesMAPFRE, Spain's largest insurance company with a global presence across all continents, transformed its customer-centric strategy through Medallia software integration. The platform became a vital communication channel, delivering continuous customer listening and AI-driven analytics that boosted renewals by over 3 points, increased conversions by 10%, and elevated NPS across all interaction moments. By embedding real-time feedback into systems, Medallia empowered acquisition, retention, process efficiency, and cost savings, generating differential experiences that strengthened relationships and drove sustainable business growth.
