Axis Bank, India’s third-largest private sector bank with more than 4,750 domestic branches, serves a diverse customer base ranging from large corporations and SMEs to agricultural and retail customers. The bank faced challenges in gaining visibility within customer inboxes, as its marketing emails struggled to capture attention and generated low engagement rates. To address these issues, Axis Bank partnered with Netcore to enhance customer experiences through interactive and personalized email content. Netcore implemented a series of strategies designed to combat attention fatigue, improve email visibility, and increase open and click-through rates. By incorporating engaging, interactive elements directly within emails and delivering more relevant content to customers, the bank created a

Join for free to read