Case Study
How New Era unlocked incredible international growth through affiliate marketing
New Era, an American headwear company and exclusive Major League Baseball cap supplier since 1993 with over 500 licenses, sought international expansion in Germany and France while growing UK operations. Tasked with consolidating affiliate programs onto one network, reducing cost of sale, boosting online conversions, and re-engaging abandoning customers, New Era partnered with SaleCycle software. Its targeted on-site messaging and email recovery campaigns captured exit-intent visitors, delivered personalized incentives, slashed abandonment rates, increased international conversions, and unlocked rapid growth across markets through seamless customer re-engagement and optimized affiliate performance.
