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Case Study

How Parts Town Scaled GEO and Achieved a 31% Growth in Clicks

How Parts Town Scaled GEO and Achieved a 31% Growth in Clicks

How Parts Town Scaled GEO and Achieved a 31% Growth in Clicks

Botify
Pages 1 Pages

This case study examines how Parts Town, the global leader in OEM parts distribution for foodservice, residential, and HVAC industries, improved its search performance and AI readiness across a massive product catalog. The company’s modern, JavaScript-heavy website created challenges for search engines and AI crawlers, including inconsistent site speed, inefficient crawling, and limited visibility into high-value product and category pages. Important content such as product specifications, related links, and navigation pathways were often rendered through JavaScript, making them difficult for search and AI systems to access and understand. To address these issues, Parts Town focused on improving crawl efficiency, content discoverability, and technical SEO performance. By making critical co

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