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Case Study

How PNB MetLife Boosted Email Engagement (CTOR) by 3X in 30 Days with Netcore’s Customer Engagement Platform and Consulting Services

How PNB MetLife Boosted Email Engagement (CTOR) by 3X in 30 Days with Netcore’s Customer Engagement…

How PNB MetLife Boosted Email Engagement (CTOR) by 3X in 30 Days with Netcore’s Customer Engagement Platform and Consulting Services

Netcore
Pages 11 Pages

PNB MetLife India Insurance Company, a leading life insurer operating since 2001 and serving customers across more than 7,000 locations, sought to improve the performance of its email marketing and customer engagement programs. The company faced significant challenges, including a poor domain reputation caused by inconsistent email campaigns, which resulted in approximately 80% of emails being delivered to spam folders. Low visibility in customer inboxes led to weak engagement metrics, with email open and click-through rates falling below expectations. To address these issues, PNB MetLife partnered with Netcore and leveraged its Customer Engagement Platform along with consulting services to optimize email deliverability, improve domain reputation, and enhance campaign effectiveness. Within

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