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Case Study

How Singtel saw a 19% uplift in organic traffic

How Singtel saw a 19% uplift in organic traffic

How Singtel saw a 19% uplift in organic traffic

Botify
Pages 1 Pages

This case study highlights how Singtel worked to improve organic traffic, search visibility, and customer engagement by strengthening its SEO and AI search readiness. Although the company had a solid search foundation, its website was built largely on JavaScript without SEO considerations, making it difficult for search engines and AI search bots to effectively crawl, understand, and index content. As a result, important content struggled to reach and engage customers throughout their buying journeys. Limited internal resources further complicated optimization efforts, as most changes required developer involvement, slowing implementation and reducing efficiency. By addressing technical barriers, improving content accessibility, and enhancing crawlability, Singtel aimed to make its website

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