The building technologies division relies primarily on resell partners as its main route to market and operates through multiple business units delivering different building solutions. While many of these units share the same resell partners, each manages partner engagement, data acquisition, validation, and enrichment differently. Product requirements, demand planning, market segmentation, and campaign management were also handled independently by each unit, limiting alignment and visibility. When the pandemic caused a decline in demand, the division responded by rapidly launching new products and services to support business owners in meeting new hygiene and social distancing requirements. However, the lack of standardized partner processes and coordinated go‑to‑market execution made it

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