Polish electronics retailer iSpot partnered with SALESmanago in November 2023 to preserve personalized customer experiences while rapidly expanding its customer base. The company synchronized ecommerce and in-store data, created unified customer profiles, and introduced precise segmentation alongside personalized recommendations, abandoned-cart workflows, dynamic website experiences, and coordinated email, SMS, web push, and on-site messaging. The program generated a reported 70x ROI, with personalized marketing driving 43.4% of total sales and 64.34% of transactions recorded as last-click conversions. Conversion metrics grew 11% year over year and new customer acquisition increased 15%. Email click-through rates rose 334% and open rates increased 198%, while push notifications achieved a

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