Kaspersky Beats CPA Target by 85% with Taboola Attentive Audiences
Kaspersky Beats CPA Target by 85% with Taboola Attentive Audiences
4 PagesTaboola Attentive Audiences helped Kaspersky shift from broad prospecting to performance-driven marketing on the open web, delivering rapid results through Sponsored Content and retargeting. By leveraging Taboola’s premium publisher reach and intelligent bidding, Kaspersky achieved a lower cost per acquisition than target and converted 2,522 actions in a short period, highlighting the platform’s ability to optimize for high-quality conversions at scale. This collaboration demonstrates Taboola’s capability to combine precise audience targeting with compelling native creative to drive efficient cybersecurity campaigns.
