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Case Study

Keller Williams Disrupts Itself by Becoming an Agent-Driven Technology Company

Keller Williams Disrupts Itself by Becoming an Agent-Driven Technology Company

Keller Williams Disrupts Itself by Becoming an Agent-Driven Technology Company

AppDirect
Pages 2 Pages

To redefine itself as an agent-driven technology franchise and build the world's first real estate cloud, Keller Williams launched artificial intelligence-driven applications for sales, marketing, and operations. Realizing that constructing a comprehensive marketplace was not an internal core competency, the global real estate leader partnered with AppDirect. By utilizing AppDirect software, Keller Williams successfully delivered a white-label cloud app marketplace. This powerful commerce engine provided agents with a seamless one-stop shop to discover, buy, and manage third-party software and business tools, effectively eliminating provisioning complexities, streamlining digital billing processes, and accelerating the company's visionary digital transformation.

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