Case Study
LATAM Unifies The Passenger Journey to Elevate Customer Experience
LATAM Airlines, South America's leading carrier with over 340 aircraft connecting the continent globally through Brazil, Chile, Colombia, Peru, and Ecuador, unified the passenger journey across web, airport, flight, and contact center touchpoints. Medallia software elevated customer experience by standardizing NPS measurement, delivering 1M+ employee acknowledgments, engaging 15,000+ active feedback users, and driving a remarkable 23-point NPS increase over four years. Its real-time insights empowered frontline action, seamless journey optimization, and consistent satisfaction gains.
