Leckerschmecker.me, part of FUNKE Mediengruppe and a source of daily creative cooking and baking recipes, generated 35% of revenue from Taboola software's Explore More feature while boosting organic CTR by nearly 20%—exceeding expectations by retaining readers on-site and driving fourfold Taboola revenue growth. This partnership fostered innovation and enhanced overall performance. As Linda Vetter, Partner & Publisher Manager at FUNKE Digital GmbH, stated: “Integrating the Taboola Explore More... exceeded our expectations. By keeping readers on our sites, we saw our Taboola revenue increase fourfold.”

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