This consumer packaged goods company began over a century ago as a single shop in Europe and has since grown into a global organization operating in 180 countries, generating more than $50 billion in annual revenue and owning six of the top 15 international brands in its category. With strong agricultural roots, the company enjoyed long‑term growth and success. However, shifting consumer preferences led to stagnating or declining sales in some markets, while rising costs and increased risk placed pressure on margins and the traditional business model. These changing dynamics prompted the company to rethink its strategy, focusing on leadership and innovation to adapt, manage risk, and sustain growth in an evolving global marketplace.

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