Challenge Solution • Two-phase campaign using LinkedIn data to first target existing customers and then reach a wider SME audience • Carousel Ads communicating NatWest Business’s range of support services • Adapting to the New Now video series, hosted by Steph McGovern, featuring interviews with SME owners on key topics • Video content from NatWest Business Growth Enablers answering customer questions directly Results Why LinkedIn? • Power and flexibility of LinkedIn targeting: able to reach both existing customers and relevant SME owners at scale • The platform business owners visit to find information and see how their peers are responding • Proven environment for building brands through content NatWest proves itself the champion of smaller business owners on LinkedIn

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