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Case Study

Netcore helps MakeMyTrip drive up customer responses by 600%

Netcore helps MakeMyTrip drive up customer responses by 600%

Netcore helps MakeMyTrip drive up customer responses by 600%

Netcore
Pages 7 Pages

MakeMyTrip, one of India’s leading online travel companies with a strong global presence, over 50 million app installs, and more than 50 million monthly website visits, wanted to better understand why users were uninstalling its app. The company needed a more effective way to collect customer feedback while minimizing the time and effort required from users. To address this challenge, MakeMyTrip partnered with Netcore to leverage automation and AMP-powered emails. Netcore helped refine audience segmentation and create highly interactive email experiences that enabled users to provide feedback directly within their inboxes. This seamless approach reduced friction, improved response rates, and generated richer customer insights. As a result, MakeMyTrip significantly enhanced customer engagem

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