nib Health Funds Limited transformed both employee and customer experiences by modernizing its engagement, marketing, and service capabilities with Salesforce. The organization sought to deliver more personalized service, improve customer retention, reduce operating costs, and simplify workflows while accelerating campaign delivery and enabling future growth. nib implemented Salesforce CRM, Salesforce Marketing Cloud, and Datorama, consolidating multiple platforms into a single instance and introducing a unified preference center that allows customers to self-manage their communication choices. As a result, nib streamlined marketing processes, achieved approximately 30 percent cost savings, improved communication, and accelerated campaign time to market by 50 to 60 percent, supporting scal

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