This case study describes how a global pharma company moving toward enterprise-wide GenAI adoption faced fragmented, duplicated efforts without a centralized platform, so it partnered with Brillio to build a cloud-agnostic GenAI Marketplace. Brillio formed a dedicated GenAI Pod Support Team with client stakeholders to deliver a microservices-based, self-service ecosystem for discovering and reusing GenAI capabilities, supported by accelerators like design templates, demo libraries, architectural blueprints, and pre-built components such as RAG tuning templates. Delivery followed a three-phase Discovery–Design–Delivery framework and an agile co-innovation model with four value teams running two-week sprints aligned to quarterly OKRs, supported by CI/CD, automated testing, and real-time KPIs

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