Premier Financial Corp. is a community banking and financial services organization headquartered in Defiance, Ohio. During its 2021 merger with Peoples Bank, the company faced the challenge of understanding and managing potential cultural impacts on its workforce. To gain clear insight into employee sentiment during this transition, Premier Financial chose to conduct an employee engagement survey through an external partner. The decision was driven by the need for expertise in survey design and administration, as well as the desire to collect unbiased, trustworthy feedback. This approach helped the organization better understand employee engagement levels and support informed decision‑making during a critical period of organizational change.

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