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Case Study

Rob Dekanski’s Statewide Billboard Strategy Builds Strong New Jersey Recognition

Rob Dekanski’s Statewide Billboard Strategy Builds Strong New Jersey Recognition

Rob Dekanski’s Statewide Billboard Strategy Builds Strong New Jersey Recognition

Outfront Media
Pages 1 Pages

RE/MAX real estate agent Rob Dekanski developed a high-frequency out-of-home strategy to distinguish his personal brand in New Jersey’s competitive housing market. More than 100 placements, including digital bulletins, static bulletins, posters, and junior posters, carried his image and home-selling message throughout the Garden State. Creative rotated every few months to maintain visibility and keep the campaign fresh for local audiences. The wide market coverage and flexibility of the media program helped Dekanski establish strong name and face recognition across the state, leading him to continue investing in the channel. After spending extensively across several other advertising formats, he described billboards as the medium that most effectively transformed him into an “overnight cel

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