This case study explains how Kristen Smith-Rodriguez used digital billboards and mobile banner advertising to raise her profile, highlight key endorsements, and reach voters across Florida’s 18th Judicial Circuit. The campaign targeted Seminole and Brevard counties using selected ZIP codes and audience segments such as registered voters. Mobile flexibility allowed the team to run multiple creative messages featuring endorsements from the state attorney, Seminole County sheriff, property appraiser, and firefighters, with each message delivered in areas where the endorsers were most influential. The campaign generated more than 5,000 mobile clicks and helped Smith-Rodriguez win the election by just over 5,000 votes. She credited mobile targeting as the difference-maker in securing victory.

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