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Case Study

Paloma Aguirre Generates Nearly 5,000 Campaign Clicks in One Week with Mobile Retargeting

Paloma Aguirre Generates Nearly 5,000 Campaign Clicks in One Week with Mobile Retargeting

Paloma Aguirre Generates Nearly 5,000 Campaign Clicks in One Week with Mobile Retargeting

Outfront Media
Pages 1 Pages

This case study describes how Paloma Aguirre’s County Supervisor campaign used proximity-based mobile placements and cross-device retargeting to reach voters across 14 ZIP codes in South County San Diego. Audiences entering selected geofenced areas were retargeted across their devices, with particular emphasis on communities and lifestyle groups aligned with the campaign’s platform. OUTFRONT STUDIOS developed mobile banner creative linked directly to the campaign website. The campaign delivered more than 900,000 mobile and cross-device impressions and generated nearly 5,000 clicks in one week. Mobile click-through rate reached 0.75%, four times the benchmark, while cross-device CTR reached 0.19%, 27% above benchmark.

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