Customer Story In T ouch with Their CommunityMeet Santander Río Bank Serving 3.5 million customers and more than a quarter-million businesses, Santander Río is Argentina? s largest private bank, with headquarters in Buenos Aires. They began using Meltwater? s media intelligence platform to better understand the communities they serve ? and get closer to them. R esponding in R eal-T ime to Developing Threats Financial services companies understand that time is money and reputation matters. Continual scrutiny from the business press, as well as people speaking freely on social media, created a need at Santander Río for a platform that could monitor and assess their standing with the public. Because the bank plays such a pivotal role in Argentina? s economy and communities, usi

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