Tech Company Increases Impressions at 28% Lower CPM with Taboola and Yahoo Native Ads
Tech Company Increases Impressions at 28% Lower CPM with Taboola and Yahoo Native Ads
3 PagesA multinational tech company partnered with Yahoo and Taboola to expand its native ad reach. By utilizing Yahoo’s owned-and-operated inventory and Taboola's capabilities, the company achieved a 130% increase in impressions while reducing cost per thousand impressions (CPM) by 28% year-over-year.
