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Case Study

Tobi Achieves 94X Increase in Engagement using Affinity-based Segmentation

Tobi Achieves 94X Increase in Engagement using Affinity-based Segmentation

Tobi Achieves 94X Increase in Engagement using Affinity-based Segmentation

Netcore
Pages 9 Pages

Tobi is a global fashion e-commerce brand serving customers in over 100 countries through its proprietary technology platform that seamlessly integrates design, retail, and online commerce. Focused on making fashion accessible, affordable, and empowering for women, Tobi continuously seeks innovative ways to strengthen customer engagement and deliver personalized shopping experiences. To improve the effectiveness of its email marketing, the brand partnered with Netcore and adopted affinity-based segmentation, leveraging customer interests and behavioral insights to deliver highly relevant and targeted communications. This data-driven approach enabled Tobi to better understand its audience, personalize content at scale, and connect with customers more effectively throughout their shopping jo

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