A UK-based family-owned FMCG distributor with over £100 million in turnover aimed to transform offer management through AI-driven automation. Operating for more than 15 years, the company supplies branded and non-branded products to retail and wholesale markets, emphasizing competitive pricing, low order minimums, and strong customer service while expanding internationally. Despite its growth, the client struggled with manual processing of supplier email offers, particularly across more than 6,000 alcohol SKUs. Extracting, sorting, and analyzing offers was time-intensive, error-prone, and limited responsiveness to market trends, creating inefficiencies in pricing decisions and overall offer management.

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