A leading North American audio entertainment company with a portfolio including SiriusXM and Pandora (about 5,680 employees) needed to transform its data ecosystem to make faster, more informed decisions and uncover new revenue opportunities, but it was constrained by manual reporting, siloed teams, legacy systems, and limited centralized governance. Marlabs implemented a modern, scalable cloud data platform on Microsoft Azure that centralized data into a governed hub, automated reporting, and enabled self-service analytics through standardized KPIs and Power BI dashboards. The engagement followed an agile approach across discovery and roadmap, foundation and architecture, analytics enablement, and governance optimization, improving data quality, real-time visibility, decision speed, and l

Join for free to read