This case study explains how Trendyol, a leading e-commerce platform operating across Turkey, Europe, Azerbaijan, and the Gulf region, improved its organic search performance by strengthening the discoverability and indexation of its vast number of product listing pages. As the company expanded into new markets, ensuring that valuable pages were properly crawled and indexed by search engines became increasingly challenging. Using Botify’s analytics and crawling capabilities, Trendyol gained deeper visibility into which pages were being indexed and identified areas affecting search performance, including duplicate content, thin listing pages, and inefficient internal linking structures. Based on these insights, the company implemented a comprehensive optimization strategy focused on improvi

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