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Case Study

Twinings blends its 300+ year brand history with modern marketing demands using Bynder

Twinings blends its 300+ year brand history with modern marketing demands using Bynder

Twinings blends its 300+ year brand history with modern marketing demands using Bynder

Bynder
Pages 2 Pages

Twinings, a tea brand with more than 300 years of heritage and a presence in over 120 countries, modernized its marketing operations by implementing Bynder as a centralized digital asset management platform. As the company expanded its global reach, it needed a way to deliver targeted, omnichannel, and consistently branded content while preserving its rich history. Before adopting Bynder, Twinings lacked a centralized system for managing and tracking assets, creating challenges in content governance, visibility, and consistency. Bynder provided a single source of truth for digital assets, improving oversight, collaboration, and content distribution across markets. The platform’s AI capabilities also helped unlock value from historical records and archives by identifying and interpreting ha

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