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Case Study

U.S. Global Investors Customer Story

U.S. Global Investors Customer Story

U.S. Global Investors Customer Story

Meltwater
Pages 4 Pages

U.S. Global Investors (USGI) is a San Antonio-based investment management firm known for its expertise in gold, precious metals, natural resources, and emerging markets. The company has built a reputation for launching innovative investment products, including first-of-their-kind funds and the JETS ETF. As USGI expanded into new markets and introduced additional investment offerings, it faced the challenge of building relationships with top-tier media outlets and increasing visibility for its executives and products across global markets. Traditional public relations methods provided limited reach and efficiency, making it difficult to target the right audiences. By leveraging Meltwater, USGI gained access to media intelligence, targeted outreach capabilities, and real-time insights that i

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